Whether you are trying to maintain your current SEO ranking or aiming to improve your ranking in general, there are a number of things to keep in mind. Each year, new trends arise in the world of Search Engine Optimisation. These range from voice-activated search to featured snippets. Although some of these trends will help you boost your SEO results, tried-and-trusted strategies will remain the most effective way to get ahead in the SERPs.

In this guide, we take a look at some of the fundamental strategies for improving your SEO ranking this year.