Whether you are trying to maintain your current SEO ranking or aiming to improve your ranking in general, there are a number of things to keep in mind. Each year, new trends arise in the world of Search Engine Optimisation.

These range from voice-activated search to featured snippets. Although some of these trends will help you boost your SEO results, tried-and-trusted strategies will remain the most effective way to get ahead in the SERPs. 

In this guide, we take a look at some of the fundamental strategies for improving your SEO ranking this year.

Improving Your SEO Ranking in 2020

Ways that you can focus on improving or maintaining your SEO ranking in 2020 include the following:

On-site optimisation.

 Without a solid structure in place, it will very difficult to stay ahead in the rankings. On-site optimisation includes everything from a clear URL structure to clean code, optimised metadata, optimised images and videos, headers, usability, page loading speed, and any other element that makes it easier for your site to be crawled by search engines.

Quality content. 

Content remains one of the most powerful factors for rankings. This includes the content found within your primary website pages as well as blog content. Make sure that content is well-written, easy to understand, and optimised for keywords. You should also look at video content as well as user-generated content to further improve your ranking.

Mobile responsiveness. 

Your site should be fully responsive and accessible from any device – desktop, mobile or tablet. As Google slowly moves towards Mobile First indexing, sites that are not optimised for mobile are starting to be left behind. Make sure that your site can be easily accessed to stay ahead of the search rankings.

Trust & reputation. 

Although this may not seem like an obvious factor for SEO, trust and reputation are both critical for ranking. This comes down to many things. It shows major search engines that your website is established for starters. It also shows search engines that you are able to provide viewers with the best experience. You can build trust by keeping your Google My Business listing updated, using trust seals where needed, providing excellent support, and having contact information clearly listed. 

We hope that these tips help you grow your rankings over the course of the year ahead. If you are looking for help growing your SEO ranking in UAE, contact Simply Solved today to learn more about our SEO services.